Contents:

Sell Your Stuff Online

Introduction
Welcome to Internet profits.

The Internet has been around since 1996 (commercially) - but this is the age where you start making money online, with the tips and guides in this guide.

I assume that since you have purchased this, you have some stuff to sell, and the desire to make money doing it.

Preparations
Before you get started selling online, I'm going to recommend you do a few things first. It will make your online experience safer.

Fulfillment
When somebody orders something from you, in most cases you'll be sending it to them.

The timeliness of the delivery and the care taken in making sure the order arrives in good condition are a big part in customer satisfaction. On some sites like ebay this can bring good feedback scores, on all sites it means a happy customer and one who may buy from you again and again.

Setting the Price
Obviously, you want to make some money. You also likely want to clear away some stuff to give yourself more room and make life more pleasant.

Still, you don't want to sell a priceless antique for a buck, just because you had no idea what it was worth.

Pricing is a very important part of selling online, and probably the one where it is easiest to make a mistake.

Inventory

Most of us have stuff. Too much stuff.

I like George Carlin's routine on stuff:

Actually, this is just a place for my stuff, ya know? That's all; a little place for my stuff. That's all I want, that's all you need in life, is a little place for your stuff, ya know? I can see it on your table, everybody's got a little place for their stuff. This is my stuff, that's your stuff, that'll be his stuff over there.


That's all you need in life, a little place for your stuff. That's all your house is- a place to keep your stuff. If you didn't have so much stuff, you wouldn't need a house. You could just walk around all the time. A house is just a pile of stuff with a cover on it. You can see that when you're taking off in an airplane. You look down, you see everybody's got a little pile of stuff. All the little piles of stuff. And when you leave your house, you gotta lock it up. Wouldn't want somebody to come by and take some of your stuff. They always take the good stuff. They never bother with that crap you're saving. All they want is the shiny stuff. That's what your house is, a place to keep your stuff while you go out and get...more stuff! Sometimes you gotta move, gotta get a bigger house. Why? No room for your stuff anymore."

- George Carlin


Now that you are going to be selling onlne, I want you to go from room to room in your house, and instead of seeing stuff, you see inventory! Some of us are just better inventoried than others.

If you find that you are selling your stuff well, you'll want to know how to get more good stuff to sell!

eBay


Ebay is one of the greatest success stories in the online world. Started in by , it has grown and continues to grow. In the third quarter of 2014, the site reached 152.3 million active users after surpassing 140 million active users at the end of 2013.

To look at eBay today you'd never guess that it sprang from a modest, even comical beginning. Lacking is the glamour of the hotshot enterpreneurial firm and high-voltage venture capital so commonly seen in other companies that are babies of the dot-com bubble. Instead, eBay can be traced back to a home page and a broken laser pointer. The first real popular product category was Pez dispensers.

Sometime before September, 1995, 28-year-old software developer Pierre Omidyar, who had previously worked with Claris developing software for Apple computers, sat down to write the code that would eventually evolve into what we know as eBay today.

Originally called AuctionWeb and hosted on the same server as Pierre's page about the ebola virus (yes, it was a worrying thing way back then), the site began with the listing of a single broken laser pointer. Though Pierre had intended the listing to be a test more than a serious offer to sell at auction, he was shocked when the item sold for $14.83. Pierre knew that he'd created something big as soon as he contacted the winning bidder to ask if he understood that the pointer was broken.

"I'm a collector of broken laser pointers," came the reply.

AuctionWeb soon took over Pierre's entire domain, www.ebay.com, short for Echo Bay, which was the name of his consulting firm at the time. By 1996 the company was large enough to require the skills of a Stanford MBA in Jeffrey Skoll, who came aboard an already profitable ship. Meg Whitman, a Harvard graduate, soon followed as president and CEO, along with a strong business team under whose leadership eBay grew rapidly, branching out from collectibles into nearly every type of market. eBay's vision for success transitioned from one of commerce—buying and selling things—to one of connecting people around the world together.

With exponential growth and strong branding, eBay thrived, eclipsing many of the other upstart auction sites that dotted the dot-com bubble. By the time eBay had gone public in 1998, both Omidyar and Skoll were billionaires.

The rest, as they say, is history. Source: Aron Hsiao, in http://ebay.about.com/od/ebaylifestyle/a/el_history.htm

Auctions

Auctions sites take the original ebay model and run with it. Buyers can browse for items, and enter bids until the auction ends. The highest bidder wins. There often is also an option for a fixed price sale.

Marketplaces
I differentiate Marketplaces as those sites that do not have the bidding process, but where products are offered at a fixed price.

Facebook
Facebook has a number of options for selling


  1. You can create a page just for selling your merchandise, and attach it to your personal profile. When logged in to FB, go to http://facebook.com/pages and on the top right you'll see a button for 'Create Page' It will walk you the process. I recommend select Brand/Product
  2. You can install a shopping cart on the page if you like. Some vendors are:

    http://www.ecwid.com Free for up to 10 products, $15 monthly for 10-100
    http://www.shoptablnet$10 monthly for up to 500 products, $15 for 1000, 7 day free trial.

  3. You can post to the many buy/sell pages on Facebook. Search on Facebook for your city name and buy/sell and you should find several. Some places even havepages specific for one type product, like shoes!

Google

Google Shopping Like Ebay is the giant in the online auction world, Google totally dominates the search world. If you do a search for a product online, the top of the page or the top right has a section called Google Shopping. Those obviously have a great chance of being purchased, as they show up when someone is actively looking for that type of thing. To get your products into there, you'll need an active website. Then, The products in google shopping must be submitted in a data feed to Google by the merchant. First step, you open a Google merchant account by going here: http://www.google.com/merchants/ Then check out the support pages for getting started information. http://www.google.com/support/merchants/

Amazon
Amazon Marketplace
http://www.amazonservices.com
Personal: Sell your product through Amazon - Per order basis fee fee of $0.99 for less than 40 orders per month, plus referral fee of average 15%
Professional: $39.99 monthly subscription fee plus a selling fee when an item sells (referral fee varies by category, most about 15%).

Fees and Pricing


When your item sells, Amazon Payments collects the amount paid by the buyer (including the item price and any shipping, gift wrap, or other charges).


Amazon Payments deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on (i) the item price, and (ii) any gift wrap charges, in each case excluding any taxes collected through Amazon tax collection services, plus a variable closing fee. Sellers who do not pay a monthly subscription fee also pay a per item fee for each item sold.


Amazon platform shipping rates apply to all items sold. Only Professional sellers can offer gift wrap.


See Shipping Rates and Services for a table of shipping credits.


Here's how it works:


Item price
+ Shipping charges paid by the buyer
+ Gift wrap charges paid by the buyer
- Referral fee (calculated on the item price and any gift wrap charges paid by the buyer)
- Variable closing fee
- $0.99 per item fee (waived for sellers who pay a subscription fee)
-------------------------------------
= Total deposited to seller account


Referral Fees


Sellers pay a referral fee on each item sold. Items in several categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee percentage or the per-item minimum referral fee).


The table below describes the referral fees and variable closing fees by category.





























































































































































Product TypeAmazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee. See notes above.
Referral Fee PercentagesApplicable Minimum Referral Fee
(applied on a per-item basis unless otherwise noted)
3D Printed Products12%--
Amazon Device Accessories45%$1.00
Amazon Kindle15%--
Automotive & Powersports12%, except 10% for tires and wheels products$1.00
Baby Products (excluding Baby Apparel)15%$1.00
Beauty15%$1.00
Books15%--
Camera and Photo8%$1.00
Cell Phone Devices*8%--
Clothing & Accessories15%$1.00
Collectible Coins

  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $250;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $250 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1000
$1.00
Consumer Electronics8%$1.00
Electronics Accessories

  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; and
  • 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100
$1.001
Entertainment Collectibles



  • 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000
--
Health & Personal Care (including Personal Care Appliances)15%$1.00
Home & Garden (including Pet Supplies)15%$1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation)12%$1.00
Jewelry20%$2.00
Kitchen15%$1.00
Luggage & Travel Accessories15%$1.00
Major Appliances

  • 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $300; and
  • 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $300
$1.00
Music15%--
Musical Instruments15%$1.00
Office Products15%$1.00
Outdoors15%$1.00
Personal Computers6%$1.00
Shoes, Handbags and Sunglasses15%$1.00
Software & Computer/Video Games15%--
Sports15%$1.00
Sports Collectibles

  • 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100;
  • 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and
  • 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000
--
Tools & Home Improvement12%2$1.00
Toys & Games15%$1.003
Video & DVD15%--
Video Games15%--
Video Game Consoles8%--
Watches15%4$2.00
Everything Else515%--

*Certain cell phone devices may require approval. Please click here to learn more.



1 Prior to May 16, 2014, the $1.00 per item minimum referral fee for Electronics Accessories products only applied to sellers on the Professional selling plan. Effective May 16, 2014, the $1.00 per item minimum referral fee for Electronics Accessories products will also apply to sellers on the Individual selling plan.


2 Effective October 23, 2014, the Tools & Home Improvement category will have a referral fee of 15% (with a per-item minimum referral fee of $1.00), except for base equipment power tools, which will remain at 12% (with a per-item minimum referral fee of $1.00). To see a list of base equipment power tool products, please see Selling Tools and Home Improvement Products.


3 The $1.00 per item minimum referral fee does not apply to Collectible Cards products in the Toys & Games category.


4 Effective January 16, 2014, until January 15, 2015, the Watches category will have the following referral fee structure:

15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $800.00 (with a minimum referral fee of $2.00 per item)*;
12% for any portion of the item price and any gift wrap charges paid by the buyer from $800.01 up to $2,000.00;
9% for any portion of the item price and any gift wrap charges paid by the buyer from $2,000.01 up to $5,000 .00; and
6% for any portion of the item price and any gift wrap charges paid by the buyer greater than $5,000.00

* After January 15, 2015, the referral fee of $2.00 per item will continue to apply.


See examples below:
Example 1: An $8.00 watch will have a referral fee of $2.00 (greater of 15% of the item price, including gift wrap, and $2.00).
Example 2: A $200.00 watch will have a referral fee of $30.00 (15% of the item price, including gift wrap).  
Example 3: A $7,000 watch will have a referral fee of $654.00. A 15% referral fee of $120.00 will apply to the portion of the item price (including gift wrap) up to $800.00. A 12% referral fee of $144.00 will apply to the portion of the item price (including gift wrap) from $800.01 up to $2,000.00. A 9% referral fee of $270.00 will apply to the portion of item price (including gift wrap) from $2,000.01 up to $5,000.00. Finally, a 6% referral fee of $120.00 will apply to the portion of the item price (including gift wrap) between $5,000.01 and $7,000.00.


5 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.


Variable Closing Fees


Media products (per item):











































Product Type Domestic StandardDomestic ExpeditedInternational
Books$1.35$1.35$1.35
DVD $1.35$1.35$1.35
Music$1.35$1.35$1.35
Software & Computer/Video Games$1.35$1.35Not available
Video $1.35$1.35$1.35
Video Games$1.35$1.35Not available
Video Game Consoles$1.35$1.35Not available


Other products (per item plus per weight):













Product Type Domestic StandardDomestic ExpeditedInternational
Non-media products$0.45 + $0.05/lb.$0.65 + $0.10/lb.Not available

Every 14 days, Amazon Payments initiates a transfer of available funds to your bank account. See Getting Paid for details.


For information about fees for other programs, use the links below.



Pricing


Individual sellers may not list items at a price in excess of $10,000 (US Dollars). Individual sellers approved to list in the Collectible Books category are not subject to this limitation.


You may list items at any price you feel is fair, regardless of the Amazon.com price or list price, within the limits set by Amazon, and so long as your price adheres to our General Pricing rule. However, only items priced at or above the list price (MSRP) or $10, whichever is greater, are eligible for listing as Collectible music or other media products. Collectible books may be listed at any price. Music and other media items priced below $10 or list price may not be listed as Collectible.


General Pricing Rule: By our General Pricing rule, you must always ensure that the item price and total price of an item you list on Amazon.com are at or below the item price and total price at which you offer and/or sell the item via any other online sales channel.


Our pricing terms are defined below:


The item price is the amount payable by a customer, excluding shipping and handling, as it appears when you list an item.


The total price is the amount payable by a customer as well as all terms of offer/sale. This includes all of the following:



  • Shipping and handling charges
  • Discounts, rebates, or special sales/promotions you offer/make with respect to purchases
  • Shipping method
  • Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses
  • Low-price guarantees

The total price does not include discounts, sales, rebates, or other promotional offers you attempt to make available through Amazon Marketplace but which we do not honor or support.



One very attractive feature to selling on Amazon is their fulfillment service. You don't have to store or ship your items, they'll do that for you (for a fee).

http://services.amazon.com/fulfillment-by-amazon/pricing.htm



Etsy


Etsy is the largest competitor to Ebay, and allows three categories of merchandise:

  1. Handmade Items

  2. Art & Craft Supplies

  3. Vintage

http://etsy.com

Joining and setting up a shop on Etsy is free. Each item listing on Etsy costs $0.20 USD when the listing is published. A listing lasts for four months or until the item is sold. Once a sale occurs, we assess a 3.5% transaction fee on the item's sale price.

Etsy has also spanned a number of competing websites, just like ebay has.

Craigslist


Craigslist is the giant in the online classified world. The Good, The Bad and The Ugly The Good: No fees for most things (Ad fees for jobs in 18 cities, brokered NYC apartments, adult and therapeutic services.) Local market ideal for large and heavy things Populist Concept - in fact one of the reasons why Craigslist is mostly free is that their server space is donated! The Bad Limited markets, concentrated mostly in the cities. Since most things on Craigslist are local pickup, delivery to rural areas is usually not an option. Trust factor - you have no idea of the trustworthiness of whom you are dealing with. The Ugly Predators - - there is absolutely no screening of who puts up an ad, in fact you can do it anonymously. That makes it a fertile ground for scamsters and even violent criminals. Safety Rules: 1. Ask for full name, address and phone number. 2. Verify online as best you can - does that person/address/phone exist? Try to contact them outside of Craigslist and confirm. 3. If in doubt: a. Meet in public place. b. Make sure home base is covered. c. Take a friend 4. Get cell number, give Google Voice number 5. Get description of vehicle/person 6. Confirm before travel. 7. Test before accept 8. Allow for haggling 9. Cash or cc for purchase (Square, etc)

Craigslist Alternatives
http://www.backpage.com - similar to CL
http://krrb.com/


http://www.oodle.com - local based, dating, sales, just about anything
http://www.sell.com - similar to traditional classified ads - pay $1 or so per listing


Tools:
http://www.searchalljunk.com - search engine for CL,classified papers
http://searchsk.com - search all CL
http://zoomthelist.com/ - another…


Own Website
The ultimate way to sell your stuff online is your own website.

Yourcompany.com gives you a legitimacy you cannot find on the other places.

Niche Marketplaces

Virtual Factories
You don't need a factory to produce items for sale. The Internet and advancements in technology have given rise to what is called 'virtual factories' - companies that will make what you want in small quantities for a small fee.